Four players from each team were among the top 20 selling jerseys in 2011-12, led by the Flyers' Claude Giroux, who was No. 1 overall. No players from Canadian teams were on the list, and only two of the top 20 played outside the northeastern United States.
Following are the top 20 sellers. No Buffalo Sabres made the list, although one former Sabre did:
- Claude Giroux, Philadelphia Flyers
- Ryan Callahan, New York Rangers
- Sidney Crosby, Pittsburgh Penguins
- Alex Ovechkin, Washington Capitals
- Henrik Lundqvist, New York Rangers
- Jonathan Toews, Chicago Blackhawks
- Tim Thomas, Boston Bruins
- Patrick Kane, Chicago Blackhawks
- Pavel Datsyuk, Detroit Red Wings
- Jaromir Jagr, Philadelphia Flyers
- Daniel Briere, Philadelphia Flyers
- Tyler Seguin, Boston Bruins
- Zdeno Chara, Boston Bruins
- Milan Lucic, Boston Bruins
- Brad Richards, New York Rangers
- Steven Stamkos, Tampa Bay Lightning
- Evgeni Malkin, Pittsburgh Penguins
- Nicklas Backstrom, Washington Capitals
- James van Riemsdyk, Philadelphia Flyers
- Joe Thornton, San Jose Sharks
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